Help Getting Started with AWS SES

To start sending with SES (from Amazon Web Services), sign up to AWS and get the free plan.

Full details for connecting AWS SES to Email Hero in this video (the page for the video also contains useful links).

Reading the page about the free plan of SES will be of great help.

Have you ever sent over 1000 emails per day before using other email marketing platforms? If you haven’t, then you don’t know about the application process yet. No email tool allows massive sends without verifications. So, if you need information about this subject, here you have it.

If you have many contacts and will send above the free account limit, just know that SES offers the most competitive prices in the market.

See pricing here.

Because Email Hero handles a lot of issues, you don’t really need any other plan except for “Essentials”. We’ve sent over 20 Million emails through it without problems.

$0.16 per 1,000 emails

That’s the cost of emails sent via Essentials on AWS SES.

As a team, we at AISQ (formerly known as Squirrly) have sent in the past through SendInBlue, MailerLite, Mailchimp, Active Campaign, Constant Contact, some email marketing platforms that don’t exist today, Act-On, SendGrid and many others. We’ve always had multiple brands. And because email marketing is our best marketing channel, we’ve had to keep trying to find the best tool out there. After all these disapointments, we’ve started sending through an email marketing app that used AWS SES. Florin Muresan personally knows the Amazon Lead who created SES and who managed that team. After he showed Florin what the AWS SES infrastructure was built to handle and all the details behind the build, AISQ started using it.

It outperformed everything we’ve used before. By far.

The missing piece was getting access to an app that was built in a different paradigm. Everyone in email marketing, and their dogs, simply copied Mailchimp. But we needed something else, because that way of doing email marketing was flawed.

So we ended up building the app ourselves, starting Q4 2020. In 2026 we released Early Access during Digital Week.

How does Email hero combined with AWS SES sending improve conversions?

Email Hero ensures best practices for sending emails:

• cleaning hard bounces
• special system for handling soft email bounces (nobody does it like us)
• specialized unsubscribe system to help users unsub only from certain lists, but keep reading what they need MOST
• does not send the same Original campaign to the same email address (prevents duplicate sending, without you lifting a finger — the only email platform that automates this)
• deliverability assistant calculates your score, before you hit send. Over time, this will help you keep your domain 100% safe from spams and block lists
• has the best system to change sender and communicate with many audiences, while being safe and easy for gmail, yahoo, outlook and others to identify you as trusted source

AWS SES sending means you will avoid many headaches:

• MailerLite, MailChimp, Send in Blue, Active Campaign and the others have many problems with the IP addresses they use when sending out your emails. We chose AWS SES to avoid ruining the accounts and campaigns of our clients.
• AWS SES was created for brands who send over 10 million emails per day and it was first used by huge ecommerce sites that were sending offers.
• Combined with the management and pre-send preparations that Email Hero by Squirrly does for you, you will get the best method of sending many emails to your audiences.