Installation and Setup

Our conversions, open rates and deliverability went through the roof after we switched from Email Octopus and MailChimp.

Watch this video to learn everything from signup, to sending your very first email.

Useful links to know where to navigate in Amazon SES:

Homepage of SES (starting 1:15)
Email Hero by Squirrly.
Inside the Amazon AWS dashboard for the ses service (starting 03:35 – you will be in the sandbox at first)
Verified Identities (starting 07:47)
Looking for the Keys (help doc: starting 09:51)
Direct Link to Keys from AWS to place in Email Hero (go to the Access Keys section, once inside: starting 09:51)
The domain identity for DKIM will be created from the Verified Identities tab (starting 23:14)
DNS settings in your Cpanel, or any place where you can set your Cnames. (starting 22:55) – without dkim others could hijack your emails, which is why this is a requirement.
Request Production Access (starting 26:29, to start writing to Amazon that you’ve finished setup and sent a first email. You will need to give them info about your business, why you’re sending emails, what you want to accomplish and how you collect the email subscribers you will have) – you’ll do this from the dashboard.