Physical Product
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You’ve built a great product.
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It’s beautifully designed, solves a real problem,
and gets five-star reviews.
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But if your content doesn’t help people discover it—and
understand why it’s worth buying—you’re missing out
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on a powerful opportunity to drive sales.
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Writing that kind of content used to take a skilled
copywriter and a ton of manual effort.
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The Physical Product Content Focus inside Next Level
Marketing AI changes that.
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This lets you highlight your product across your content
in a way that feels smooth, non-disruptive, and genuinely
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valuable to the people reading.
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Alright, let’s build one together, step by step.
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Start by heading to the left-hand menu and clicking
“Add Content Focus.” That’ll take you here.
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From the Content Focus Type dropdown, choose Physical
Product to unlock the right fields.
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For the label, go with something clear and memorable.
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I’ll use: Cold Brew Bottle – Summer Campaign.
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Now under Product Name, I’ll enter: FrostFlow Bottle.
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In Product Physical Description, describe what it
is and what makes it appealing.
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For example: a sleek, insulated glass bottle designed
for making and carrying cold brew coffee.
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Holds 600ml, fits in standard cup holders, and comes
in matte black, white, and slate blue.
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Next up—Product Specific Uses.
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This is where you show how it helps.
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I’ll add: Keeps cold brew fresh for up to 48 hours.
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Perfect for commuters, remote workers, and coffee
lovers on the go.
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Under Competitor Names, I’ll enter: Fellow Carter
Cold.
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Once you’re done, click Add Content Focus, and you’re
set.
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You can now apply this content focus to any article
inside your Content Queue.
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Now let’s see how it works in practice.
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In my content queue, I’ll choose an article called:
What I Pack in My Work Bag (as a Remote Creative Who’s
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Always on the Move).
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I assign the Cold Brew Bottle – Summer Campaign content
focus, instruct the AI assistant to start writing,
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and let it do its thing.
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The product shows up naturally a few times throughout
the article—always in context, always helpful.
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But let me read you the closing paragraph.
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It’s really cool to see how the AI managed to tie
it all together perfectly.
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Whether I’m hopping between co-working spaces or catching
inspiration mid-transit, having the right gear in
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my bag keeps me focused and flexible.
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Essentials like a reliable laptop, noise-canceling
headphones, and a portable Wi-Fi hotspot help me stay
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productive no matter where I set up shop.
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One unexpected hero?
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The FrostFlow Bottle—its sleek design fits perfectly
in my bag and cup holder, keeping my cold brew crisp
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through long editing sessions or brainstorming walks.
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For remote creatives constantly on the move, every
item needs to earn its place—and this bottle has more
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than earned mine.
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Notice how it doesn’t interrupt the content—it fits
into it, adding value instead of noise.
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Readers stay engaged, and your product gets the spotlight—without
breaking the flow.
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That’s how you make sure your product doesn’t just
show up in your content—it becomes part of the solution
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your audience is already looking for.
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So go ahead: create your first Physical Product Content
Focus and start assigning it to articles in your queue.
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It’s one of the fastest, smartest ways to turn content
into product discovery.
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Thanks for watching—and I’ll catch you in the next
one.